FAQ
The things clients ask before they engage — and the straight answers.
Who we work with
All sizes, from large enterprises to fast-growing SMEs. We've worked with FTSE 100 companies and fifty-person challenger brands. What matters is the nature of the problem, not the size of the logo.
Financial services, telecoms, and hospitality are where we've spent most of our time, but we work across sectors. The disciplines we practise — CX strategy, AI adoption, programme management — are universal. Sector knowledge accelerates; it doesn't constrain.
Globally, with a particular focus on EMEA and the Middle East. We work remotely by default, but travel for engagements where being on the ground matters.
Yes, and it's often where we add the most value. Smaller organisations typically have clear ambitions but no dedicated resource to pursue them. We act as that resource — without the overhead of a full-time hire.
How engagements work
The Diagnostic. It's a focused, time-limited engagement designed to establish where you are, where the gaps are, and what good looks like. Everything else builds from there.
It means the fee is agreed before work starts and doesn't change. No scope creep conversations, no surprise invoices. If additional work is needed, we agree a separate scope.
Either. Some clients commission the Diagnostic to validate internal thinking or prepare for a board discussion. Others use it as the foundation for a Sprint or retainer. There's no obligation to continue.
Alongside, always. We don't replace your people; we give them better tools, clearer priorities, and external credibility for the recommendations they've been trying to get through.
Typically within two to three weeks of an agreed scope. For urgent situations, get in touch and we'll tell you what's possible.
Our methodology
The first two to three weeks focus on alignment before any delivery work begins. We confirm the business objectives, map stakeholders, agree the governance model, and establish a baseline picture of the current state. Nothing is built until there is a shared understanding of what success means and who is responsible for what. It sounds straightforward — but skipping it is where most programmes go wrong.
The Diagnostic diagnoses. The Sprint solves. The Diagnostic is appropriate when you are not yet sure what the real problem is, or need an independent view to confirm your own thinking. The Sprint assumes you already know the problem — or have just completed a Diagnostic — and need a specific, deliverable answer to a defined question. If a Diagnostic uncovers three things that need addressing, a Sprint might tackle the highest-priority one.
Anchor, Accelerate, Advance is the maturity lens we use to sequence investment and set honest expectations. Anchor is about getting the foundation right — cloud migration, core configuration, data flowing, teams trained. Accelerate is about using what you've built well — performance optimisation, AI pilots that deliver value, operating model improvements. Advance is about differentiation — predictive analytics, cross-channel orchestration, an AI-native operating model. The pace between stages is set by evidence and readiness, not by vendor timelines or internal ambition.
We assess six dimensions: data availability and quality, existing technology infrastructure, process maturity, the strength of the business case, change readiness across the organisation, and AI governance. Each one can block a deployment independently, so we look at all six before recommending anything. The output is a structured readiness picture with a clear view of what needs to be in place before any AI capability is built — and what will happen if it isn't.
What we deliver
Both. Depending on the engagement, we may produce strategy documents, operating model designs, technology specifications, implementation roadmaps, or facilitated workshops. For AI and CX work, we can move from strategy to hands-on delivery.
Every engagement ends with a structured handover: a clear record of what was done, what was decided, and what comes next. You'll own everything we produce. We don't create dependencies.
We agree success criteria at the start. Typical measures include delivery against scope, stakeholder clarity on next steps, and — where applicable — early indicators of operational improvement. We revisit those criteria at close.
The honest questions
Then you'll know that, with confidence, and we'll say so. A clean bill of health from an external party has its own value, particularly when there's internal disagreement about whether to invest.
Yes. If the numbers don't stack up, the appetite isn't there, or the timing is wrong, we say so. A short conversation that saves a wasted investment is worth more than an engagement nobody needed.
We don't do recruitment, we don't manage outsourced operations, we don't sell technology, and we don't embed long-term teams. We advise, deliver, and hand over cleanly.
Customer Experience
Yes. Technology is rarely the problem; strategy and adoption usually are. We assess what you have, whether you're using it well, and where the gaps are — then recommend changes that work within your existing investment.
No. Customer experience spans the whole journey: digital, physical, post-sale, renewals. Contact centres are one touchpoint. We look at the full picture.
Good scores can mask structural fragility. When volume spikes, a key person leaves, or a competitor improves, good often becomes average quickly. We help organisations understand why their scores are good and how to keep them that way.
AI Consulting
Yes. That's exactly the conversation the Diagnostic is designed for. We'll help you understand what's relevant to your business, what's noise, and where to focus first.
Yes. We don't have referral arrangements with platform providers or technology vendors. Our recommendations are based on what fits the problem, not what fits a partnership.
Yes. Failed pilots are almost always a strategy and change problem, not a technology one. We'll help you understand what went wrong and whether a revised approach is worth pursuing.
Project Management
Internal PMOs are often excellent at governance but stretched thin on delivery. We work alongside them — adding capacity, specialist knowledge, or senior-level challenge where it's needed.
No. Recovery work is some of the most valuable thing we do. The earlier we're involved, the more options there are — but we've helped stabilise programmes at late stages too.
Neither, as a default. Usually the answer is in the prioritisation: what within scope actually needs to be there, and what can follow. We help clients have that conversation before they're forced into a false choice.